ROYAL Brunei Airlines (RB) has been declared winner of the Travel Media Innovative Campaign and Content of the Year Award at the inaugural Travel Media Awards on November 9 at the St Pancras Renaissance Hotel, London.
This prestigious award was received for a collaborative social media campaign to promote RB and Brunei as the gateway to the island of Borneo. More specifically, the campaign highlighted Borneo as the ideal honeymoon destination for UK newlyweds, with RB as the airline of choice.
Judged by the UK’s most influential travel industry figures and leading travel writers, the winning RB campaign was selected over stiff competition from other major travel/tourism brands including Royal Caribbean International and Spanish Tourism Office.
Campaign was run for six months between November 2014 and April 2015 and in that time was viewed more than 52 million times across all social media channels. RB worked closely with international blogger network iambassador, UK based PR agency Good Relations and local tourism interests in making the promotion such a success.
Adiel Mambara, Royal Brunei Airlines Sales and Marketing Manager (Centre) with Sarah Lee, iambassa-dor (2nd Left) along with Good Relations representatives in a group photo. – PHOTO COURTESY OF ROYAL BRUNEI AIRLINES
A number of the most influential travel, food and wedding bloggers in the UK, travelled to Brunei and then around Borneo on RB. The bloggers documented their very positive experiences of both the airline and destinations through a series of blog posts and social media activities.
This has proven to be a very powerful campaign in promoting RB and Brunei as the gateway to Borneo.
“We are delighted to receive this very prestigious award,” said Dermot Mannion, Deputy Chairman of RB. “This campaign is a very positive example of the already huge and ever growing influence of social media and we look forward to more similarly successful ventures in the future,” he added.
Sarah Lee, Director UK at iambassador, said, “I’m very proud to have organised and led such a dedicated team of professional bloggers and digital influencers. Once again we have driven huge interest for our clients through compelling content and large scale brand awareness – the holy grail of marketing.”
RB is the first airline in the world to offer an exclusive B787 Dreamliner experience to all long-haul passengers. RB operates daily flights out of London Heathrow with connections to 16 cities around Asia-Pacific region, including Melbourne, Kota Kinabalu, Bali and Manila.
Travel Media Awards are a new exciting awards category celebrating the very best of the growing content in this area, especially on social media. The awards have been created in recognition of the hugely influential role that today’s travel media play in the holiday or business travel decision-making process.
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